Create an attractive business image. For better or worse, society tends to judge people by how they dress. Selecting an appropriate employee uniform can immediately establish a professional business image that attracts and helps retain customers. Promote your company or brand. When employees wear uniforms displaying corporate logos and colours, they help brand and differentiate their business in the markets they serve. Free advertising. Well designed work uniforms worn in public become “walking billboards” promoting a company’s products and services “for free”.